Why Do You Request My Date of Birth (DOB)?

We request date of birth as a further verification step to help prevent fraudulent credit card purchases. We verify this information along with other information to help identify if the credit card holder is placing this order or an unauthorized person. This information is not disclosed to third parties and is only used for order verification purposes. You can simply put 01/01/1900 if you are not comfortable with giving this information. However, this can sometimes delay orders while we go through due diligence to make sure the cardholder has authorized the purchase.

Reducing fraud helps protect credit card holders and saves everyone money. We pass these savings to our customers through lower prices.

Please help us keep pricing low and protect cardholders from fraudulent purchases!

Thank you